The vast majority of consumers in the world have mobile phones. Companies need to realize there is a mad rush to connect with mobile consumers in a way that accommodates their preferences and engages them.
In person trade lasted more than 5000 years before print engagement, i.e. mail order catalogs, came along. Only 250 years of print preceded online engagement and sales. But only 3 years of online selling preceded mobile commerce. The world is now mobile and it’s never going back. The rate of change in behavior is being driven by technology. It is the catalyst in this reaction.
Just as web technology required non-technical companies to now have IT departments and web projects, mobile engagement requires mobile expertise. The mobile experience offer an opportunity to be more interactive, more connected and more personal with consumers. Those who do this well will clearly differentiate themselves from those who do not. Just as online companies drove brick and mortar ones out of business (borders, blockbuster, etc), so too will mobile commerce companies drive online-only companies out of business.
The consumer is mobile.
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About Ivycorp
Mary Jesse is a wireless industry expert with more than 25 years of experience developing and operating wireless solutions in roles such as Vice President of Strategic Technology for McCaw Cellular Communications, Vice President of Technology Development for AT&T Wireless and Co-Founder and Chief Technology Officer of RadioFrame Networks. She is currently CEO of Ivycorp, developers and operators of Ivytalk, the world’s most powerful group messaging solution for business. Ms. Jesse was instrumental in developing and deploying the first large scale wireless data systems in the U.S. and has led development teams in the architecture, design and launch of numerous systems and products.
Ms. Jesse is a licensed Professional Electrical Engineer, holds Bachelors and Masters degrees in electrical engineering and has authored more than a dozen patents. She frequently speaks on mobile, technology, business and entrepreneurship. In addition to volunteering her time to support STEM education and mentor girls and women in business, she currently serves on the board of the Northwest Entrepreneur Network and on the Advisory Board for the University of Washington STEM College. Follow her @TheMaryJesse and Follow Ivycorp @Ivytalk or like Facebook.com/Ivytalk .
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