Technology is advancing at such a rapid pace it is hard even for technologists to keep up. Millions of new products are being launched each year fueled by software developers and mobile applications. The Wireless Internet is enabling the transformation of every aspect of life. Major ecosystem players are constantly positioning to get on top or stay on top. 2013 is positioned to be a pivotal year.

Here are 5 Technology Predictions for 2013:

1. Apple will lessen its dominance. After leading the way for so many years, the competition has finally caught up to Apple. There will always be a loyal Apple following, but innovation outside Cupertino will attract increasing numbers of loyal new customers.

2. Windows 8 will be embraced by users. Microsoft has been heavily bashed for much of the last decade as they failed to execute new initiatives successfully, however, their long-term vision with Windows 8 and their willingness to evolve in this case will pay off. Windows 8 is designed for a world where tablets have replaced laptops. Only those with an integrated and consistent multi-screen experience will ultimately thrive. 2013 won’t yet show huge numbers, but the sentiment in 2013 will be favorable, paving the way for an explosive 2014.

3. Amazon will have a record year. As Google, Apple, Microsoft and Blackberry have battled over mobile device market share, Amazon has quietly built a mobile empire. Amazon can sell you practically anything you want with 1-click from any mobile device including their own. Excellent execution has built this powerful brand. Consumers feel confident shopping on Amazon.

4. Yahoo! will be transformed through a major partnership, merger or acquisition event. Yahoo!’s assets are not strong and broad enough on a standalone basis, but are extremely valuable, particularly if combined strategically to lead in a key area. Marissa Mayer is smart enough to know this, unlike her predecessors. She also has the benefit of hindsight in this case.

5. Mobile commerce will begin to take off. So many players clamoring for the consumer purchasing transaction will push the systems forward to the point that paying with your phone will become more common in 2013. Everything except the kitchen sink will be put into a digital wallet and someone might try for the kitchen sink, too. This is great for consumers who will get new services and more value through competition. As with Windows 8, 2013 will be the early adopter, emotional bonding period with bigger numbers coming in 2014.