Author Archives: Ivycorp
Everything is Not a Nail: Why You Should NOT Rely on Social Media Alone for Important Customer Messages
I would be the first in any room to profess my love for all things technology including social media. I jump from twitter to Facebook to email the same way people used to check their US mailboxes looking for letters … Continue reading
OTT Messaging surpasses SMS-majority is consumer. http://ow.ly/kG8At Ivytalk provides OTT AND SMS for business. It’s the next big wave.
@Facebook impressive with best targeted consumer database: +likes +tracking cookies +location +friend info = knowing what ad I WANT to see.
Technology is advancing at such a rapid pace it is hard even for technologists to keep up. Millions of new products are being launched each year fueled by software developers and mobile applications. The Wireless Internet is enabling the transformation … Continue reading
The world is transforming in a way not seen before in history and it’s tied to being untied. Since the beginning of the industrial revolution, wires have enabled factories, automation, networking, and the Internet by delivering power, data and control … Continue reading
The world is fundamentally changing. In the last several decades, we’ve seen revolutionary change in the world driven by technology. The Internet (including IP, networking and web technology) connected the smallest village to the executive in the largest high-rise and … Continue reading
Humans are capable of storing an incredible amount of information without even realizing it. Consider all the people you “talk” to. Based on their preferences and behavior, you have mentally stored the best ways to reach your friends, family and … Continue reading
A few months ago there were a series of articles about how entrepreneurs are over-the-hill by 25 years old. I knew immediately that was not true and articles have since been published showing that statistically, companies started by boomers are … Continue reading
Marketing nirvana is being able to reach each individual in the way they prefer with information they want. In pursuit of this nirvana, the consumer is being chased from all angles. They localize content to where you are. They push … Continue reading