Category Archives: Customers
5 Key Considerations in Implementing Mobile Commerce Solutions
The world is fundamentally changing. In the last several decades, we’ve seen revolutionary change in the world driven by technology. The Internet (including IP, networking and web technology) connected the smallest village to the executive in the largest high-rise and … Continue reading
Are you an Emailer or Texter?
Humans are capable of storing an incredible amount of information without even realizing it. Consider all the people you “talk” to. Based on their preferences and behavior, you have mentally stored the best ways to reach your friends, family and … Continue reading
Six Reasons Baby Boomers Should Be Working For Your Startup
A few months ago there were a series of articles about how entrepreneurs are over-the-hill by 25 years old. I knew immediately that was not true and articles have since been published showing that statistically, companies started by boomers are … Continue reading
Personalized Customer Communication
Marketing nirvana is being able to reach each individual in the way they prefer with information they want. In pursuit of this nirvana, the consumer is being chased from all angles. They localize content to where you are. They push … Continue reading
Biggest Mistake Companies Make With Daily Deals
There is a great commercial on TV where one kid is sitting in a room and another one runs up and joins him. The “newer” kid is offered an ice cream cone, but the original kid is denied because he … Continue reading
The Mobile Consumer
The vast majority of consumers in the world have mobile phones. Companies need to realize there is a mad rush to connect with mobile consumers in a way that accommodates their preferences and engages them. In person trade lasted more … Continue reading
SMS or QR Code?
We recently released Ivytalk Mobile which allows for an SMS call-to-action. Which is better – #SMS or #QR codes for mobile customer engagement? QR codes have been leveraged in many ways and rightly so. QR codes offer an innovative way … Continue reading
Customers Know Best
There is a simple belief system that is the basis of great companies – the customer knows best. When a company strives to make customers happy, that translates into more loyal customers and higher sales. This in turn enables the … Continue reading
Freemium Enterprise
Products naturally make their way from one market to the next as companies look for ways to increase revenue. Many hardware and software products have migrated from military use to consumer use. The Hummer is a great example of this–a … Continue reading
Not Just Mobile Apps, Cross Platform Apps
You can’t go anywhere these days online or off without seeing an announcement for the latest Mobile App for everything from the nightly newscast to your friendly neighborhood bank. There are mobile apps for iPhones, Android phones, Windows 7 phones, … Continue reading
