Category Archives:
Everything is Not a Nail: Why You Should NOT Rely on Social Media Alone for Important Customer Messages
I would be the first in any room to profess my love for all things technology including social media. I jump from twitter to Facebook to email the same way people used to check their US mailboxes looking for letters … Continue reading
OTT Messaging surpasses SMS-majority is
OTT Messaging surpasses SMS-majority is consumer. http://ow.ly/kG8At Ivytalk provides OTT AND SMS for business. It’s the next big wave.
Targeting Customers
@Facebook impressive with best targeted consumer database: +likes +tracking cookies +location +friend info = knowing what ad I WANT to see.
The Wireless Internet and Why It Matters
The world is transforming in a way not seen before in history and it’s tied to being untied. Since the beginning of the industrial revolution, wires have enabled factories, automation, networking, and the Internet by delivering power, data and control … Continue reading
Are you an Emailer or Texter?
Humans are capable of storing an incredible amount of information without even realizing it. Consider all the people you “talk” to. Based on their preferences and behavior, you have mentally stored the best ways to reach your friends, family and … Continue reading
Six Reasons Baby Boomers Should Be Working For Your Startup
A few months ago there were a series of articles about how entrepreneurs are over-the-hill by 25 years old. I knew immediately that was not true and articles have since been published showing that statistically, companies started by boomers are … Continue reading
Personalized Customer Communication
Marketing nirvana is being able to reach each individual in the way they prefer with information they want. In pursuit of this nirvana, the consumer is being chased from all angles. They localize content to where you are. They push … Continue reading
What is EAS and Why Are They Testing It?
Baby boomers all know the deep wailing sound of the Emergency Broadcast System (EBS). “This is only a test” “If this were a real emergency, you’d be given instructions…” The EBS was created in 1963 to warn the country of … Continue reading
Wireless Hall of Fame 2011
The Wireless History Foundation’s Wireless Hall of Fame dinner on October 10th, 2011 was like the academy awards of the wireless industry. Everyone was there from Dan Hesse, TV commercial famous CEO of #Sprint to Marty Cooper, father of the … Continue reading
Biggest Mistake Companies Make With Daily Deals
There is a great commercial on TV where one kid is sitting in a room and another one runs up and joins him. The “newer” kid is offered an ice cream cone, but the original kid is denied because he … Continue reading
