Tag Archives: communications
The Wireless Internet and Why It Matters
The world is transforming in a way not seen before in history and it’s tied to being untied. Since the beginning of the industrial revolution, wires have enabled factories, automation, networking, and the Internet by delivering power, data and control … Continue reading
Are you an Emailer or Texter?
Humans are capable of storing an incredible amount of information without even realizing it. Consider all the people you “talk” to. Based on their preferences and behavior, you have mentally stored the best ways to reach your friends, family and … Continue reading
Personalized Customer Communication
Marketing nirvana is being able to reach each individual in the way they prefer with information they want. In pursuit of this nirvana, the consumer is being chased from all angles. They localize content to where you are. They push … Continue reading
What is EAS and Why Are They Testing It?
Baby boomers all know the deep wailing sound of the Emergency Broadcast System (EBS). “This is only a test” “If this were a real emergency, you’d be given instructions…” The EBS was created in 1963 to warn the country of … Continue reading
The Mobile Consumer
The vast majority of consumers in the world have mobile phones. Companies need to realize there is a mad rush to connect with mobile consumers in a way that accommodates their preferences and engages them. In person trade lasted more … Continue reading
The State of Critical Communications Since 9/11
The 10 year anniversary of 9/11 caused me to look back at whether it is easier to communicate now than it was then. Has technology enabled better communications? From a sheer capacity perspective, there is certainly more than there was … Continue reading
Group Texting for the Enterprise
The world is starting to understand and it couldn’t be more perfectly timed. Ivytalk® is at the intersection of several important trends and is uniquely positioned to provide communication services that are needed, yet not provided by any other platform. … Continue reading
What is Ivytalk®
Ivytalk® is a personalized, messaging network that can be used by businesses, individuals and organizations to improve communications. Just as Facebook is a social network, Ivytalk® is a communication network. Ivytalk®’s purpose is to facilitate more effective and efficient communication … Continue reading
Freemium Enterprise
Products naturally make their way from one market to the next as companies look for ways to increase revenue. Many hardware and software products have migrated from military use to consumer use. The Hummer is a great example of this–a … Continue reading
The Future of SMS
I recently met someone who thought Twitter was so clever for having people send 140 character messages. They didn’t realize that Twitter didn’t invent that concept. Twitter simply leveraged the fact that billions of people throughout the world could send … Continue reading